The day display
The weekday written out in full at twelve, the date at three — the detail that defined the reference and still separates it from everything else.
Rolex · Oyster Perpetual
Day-Date 40
Ref. 228238The watch that spells out the day.
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Eighteen-carat yellow gold, a champagne dial and the President bracelet — the reference that has sat under more consequential cuffs than any other.
The reference
Inside the Day-Date 40.
In 1956 the Day-Date did something no wristwatch had managed before: it spelled the day of the week out in full, in a window at twelve. That single idea — information stated plainly, without abbreviation — is why it has never really needed redesigning.
This is the reference 228238: forty millimetres of 18 ct yellow gold, the fluted bezel that catches a room’s light from across it, and a champagne-colour dial whose applied markers read warm rather than bright.
It runs on the calibre 3255 with roughly seventy hours of autonomy, and it is worn on the President — the semi-circular three-piece bracelet made for this watch and, ever since, named for the people who wore it. Gold, but never loud about it.
Inquire about this referenceThe bracelet
The President: semi-circular three-piece links in solid gold, with a concealed Crownclasp that leaves the line of the bracelet unbroken.
The movement
Calibre 3255 with the Chronergy escapement and ~70h reserve. Certified Superlative Chronometer.
“It does not abbreviate the day. It never had to.”
Specification
The reference, in full.
- Case
- 40 mm — 18 ct yellow gold
- Bezel
- Fluted, 18 ct yellow gold
- Movement
- Perpetual, mechanical — Cal. 3255
- Power reserve
- Approx. 70 hours
- Bracelet
- President, semi-circular three-piece links
- Water resistance
- 100 m / 330 ft
- Crystal
- Scratch-resistant sapphire
The collection
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